As YouTube dominated the online video space, the Explainer & Branding video quickly became a cost-effective way for established (and new) brands to reach a broader audience. Perhaps biased, the voiceover is a key ingredient in making the message more enticing. As a voice artist, I’m always thankful when a client shares a working draft of the animation and music bed – it helps me envision the overall tone, pacing and “feel.” For example, seeing a graphic can cue me to ease into a sentence while it slowly fades to black or if you have quick flashes of imagery, a staccato delivery can help punch the emphasis of the words.
One of my favorite branding videos that I voiced was for EPIC Listen Here – not only did it celebrate sound; the sounds of life and environment, but also that of the human voice. The motion graphics are so beautiful and I can’t help but feel proud of the message conveyed. With any project, my goal is to “tell the story” – and my job is to find the ideal nook in the tone & keep the listeners ear.
